Lack of trust is probably the biggest obstacle between your company and a sale. It’s rarely price. The reason more of your customers or prospects don’t buy from you is that you haven’t done enough to build your customers’ trust in your products or services.
Ree Drummond, known to many as the Pioneer Woman, is a mom with an amazing family on a ranch who decided to start a blog detailing their adventures. She didn’t spend tons of money to set up a website, and she didn’t have a major plan, except to share with others about her everyday life on the ranch, as a pioneer woman. She knew who her target audience would be, and she built an audience because she’s real.
Ree Drummond can relate to many women, and people trust her. She has developed a large following from her website and blog. She was able to launch a cookbook, and this opens the door to reach even more people. She is now known all over the place, as a respected cook, a writer, a standout mom, and now has her own cooking show on theFood Network. She found her niche and went for it.
Full article at: http://www.forbes.com/sites/yec/2011/10/06/women-entrepreneurs-succeeding-in-a-mans-world/
Here is a great website where you can get potential customers to commit to your idea/event by opening their wallet first, as opposed to simply getting a product to market, invest a lot of money, and hope for the best.
One of the features I like the most is that you can offer different packages for a certain amount of pledge which means you can find out what pricing/package potential customers like the most and will be the most profitable while, at the same time, raising the money you need. What a great idea!
The website is kickstarter.com and the link below is to a video showing two artists/entrepreneurs who have successfully used the service.
http://mollycrabapple.com/2011/08/10/talking-kickstarter-on-cnn/
1- Lack of commitment to a market.
2- Pursuing a market just because it’s hot or trendy and not knowing enough about it to resonate with it for the long term. Prevents you from being your authentic self and therefore differentiate yourself from the pack.
3- Purchasing products that promise instant solutions.
