Author Archives: Sylvain Girard

How Much Is Too Much?

Posted on January 10, 2012 by Sylvain Girard

Lack of trust is probably the biggest obstacle between your company and a sale. It’s rarely price. The reason more of your customers or prospects don’t buy from you is that you haven’t done enough to build your customers’ trust … Continue reading →

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Example of building a list with a target audience in mind first and then develop a product to monetize it later

Posted on October 7, 2011 by Sylvain Girard

Ree Drummond, known to many as the Pioneer Woman, is a mom with an amazing family on a ranch who decided to start a blog detailing their adventures. She didn’t spend tons of money to set up a website, and she … Continue reading →

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3 Tips For Raising Start Up Financing (video)

Posted on September 19, 2011 by Sylvain Girard

Focus on a single product or service Differentiate yourself from the competition Make an emotional connection with the people you are presenting to

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How to test your product ideas before investing too much money (video)

Posted on September 9, 2011 by Sylvain Girard

Here is a great website where you can get potential customers to commit to your idea/event by opening their wallet first, as opposed to simply getting a product to market, invest a lot of money, and hope for the best. … Continue reading →

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Why people fail online, by Carrie Wilkerson (video)

Posted on September 6, 2011 by Sylvain Girard

1- Lack of commitment to a market. 2- Pursuing a market just because it’s hot or trendy and not knowing enough about it to resonate with it for the long term. Prevents you from being your authentic self and therefore … Continue reading →

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