Here is a great website where you can get potential customers to commit to your idea/event by opening their wallet first, as opposed to simply getting a product to market, invest a lot of money, and hope for the best.
One of the features I like the most is that you can offer different packages for a certain amount of pledge which means you can find out what pricing/package potential customers like the most and will be the most profitable while, at the same time, raising the money you need. What a great idea!
The website is kickstarter.com and the link below is to a video showing two artists/entrepreneurs who have successfully used the service.
http://mollycrabapple.com/2011/08/10/talking-kickstarter-on-cnn/
